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publication date: Jan 5, 2009
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author/source: Miles Galliford
 How Much Multimedia Content Should You Have On Your Website? One of the biggest advantages that online publishing has over print publishing is the ability to use multimedia content. However an important question that every blogger and content website publisher should ask themselves is how much multimedia content do my audience want…if any? During December I undertook a basic (and fairly unscientific) survey to find out what age groups watch and listen to multimedia content. I asked all the participants, who were made up of a wide mix of friends, family and colleagues all of whom use the web: “Did you look at text, video and/or audio content on the internet in the previous month?” The results were as follows:
These figures are fairly predictable but they have important implications for content publishers. When considering whether to have multimedia content on your site and what mix you should have these are the questions that you should ask yourself:
I am a big fan of multimedia content. I think it adds dynamism to most websites. However I only believe that it should be used if the customer gets benefits and value beyond what they would get from a text article. For example audio is great for interviews, conversations and story telling. Video is good for presentations, demonstrations, product reviews, interviews, on location reports, course material and TV-style content presentation. Don’t use multimedia for the sake of it. Use it only if it provides unique value and an enhanced experience for your customers. blog comments powered by Disqus TalkContent is Powered by  SubHub provides an all-in-one solution to enable you to design, build and manage your own money-making membership website. If you'd like to test out the full functionality of the SubHub membership website platform, why not sign up for our FREE seven-day trial? www.subhub.com |
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